WSBA_perth

It’s that time of year again. The time when, amid the frenzy of clearing your desk before the long break, going to parties, attending school speech nights and buying Christmas presents, you might be reflecting on what you did during the past year and what you can do differently in the next. If you are, you’re in good company. During the Christmas and New Year season, many of us discover an itch to change something in our lives. Sometimes, that ‘something’ is easy to identify and turns into a specific goal such as finding a new job, buying a [...]

Do you have an elevator pitch? You know, that brief, well-rehearsed speech that’s designed to get the listener interested in your product, service or business idea. It’s called an elevator pitch because it should be short enough to deliver during an elevator ride. The theory is that if your pitch is successful, you’ll have the other person hooked and eager to know more before the door opens at their floor. Because your elevator pitch can help you win new business, it’s worth putting time and effort into preparing one that’s ready to use at the right time. The question, [...]

Three business networking myths busted Are you someone who thinks business networking isn’t for you? If so, you’re not alone. That’s because one of the most effective ways to build business and get referrals is also one of the most misunderstood. If you’re one of those business networking sceptics, perhaps we can give you a fresh perspective by debunking three commonly accepted myths. Myth 1 - Networking is all about attending events If all you ever do is turn up at networking events, you're robbing yourself of opportunities to develop  the connections that are essential for successful business networking. [...]

What is Business Networking? Networking has been part of business life for thousands of years. For example, history tells us that commerce and trade in ancient Greece and Rome relied heavily on personal networks. Fast forward to today and, done properly, networking can be an extremely cost-effective way to get referrals and boost your bottom line. If you belong to a business association where you build a solid network of people who know and trust you, the revenue you generate over the years should make the annual membership fee and the price of event tickets look trivial. Unfortunately, the [...]