Use your elevator pitch wisely
Do you have an elevator pitch? You know, that brief, well-rehearsed speech that’s designed to get the listener interested in your product, service or business idea. It’s called an elevator pitch because it should be short enough to deliver during an elevator ride. The theory is that if your pitch is successful, you’ll have the other person hooked and eager to know more before the door opens at [...]
Three business networking myths busted
Three business networking myths busted Are you someone who thinks business networking isn’t for you? If so, you’re not alone. That’s because one of the most effective ways to build business and get referrals is also one of the most misunderstood. If you’re one of those business networking sceptics, perhaps we can give you a fresh perspective by debunking three commonly accepted myths. Myth 1 - Networking is [...]
What is business networking?
What is Business Networking? Networking has been part of business life for thousands of years. For example, history tells us that commerce and trade in ancient Greece and Rome relied heavily on personal networks. Fast forward to today and, done properly, networking can be an extremely cost-effective way to get referrals and boost your bottom line. If you belong to a business association where you build a solid [...]