Business Advice

Here’s is the Part 2 of my last article on the benefits of writing blogs and articles for your business. So we’ve figured the why, now we do the how. Business writing can feel daunting, but anyone with a basic grasp of grammar and syntax can write a half-decent article, but capturing readers’ interests with good website content can be really challenging. Most visitors on your website will only need a few seconds before what they do next - stay or go. Good website writing is the key to beating these odds, but if you’re not a natural writer, knowing [...]

One of the most common questions I get when I meet new clients, is how can they make their website stand out from the rest? How can they attract a visitor? How can I become a millionaire? Answer: Content Marketing. To be more specific - blogs and articles. Writing isn’t the most exciting thing for most people, particularly if you’re a business owner. However, producing high-quality content is a phenomenal marketing tool to differentiate and stand out from your competitors or larger corporations.  Still not convinced? Well, here are some of the benefits of blogging for your business: [...]

If you didn't read my last article, a hybrid work model is a golden ticket for a successful business and satisfied employees. The COVID-19 pandemic has prompted many companies to allow their employees to work from home more often. In fact, some companies find that remote working and employees with a home office have been a great success. Now that things are slowly returning to normal, many businesses are entering a new phase of the pandemic known as the hybrid workforce. If my last article didn't already convince you, here are some of the benefits of having this hybrid work [...]

Increasing inflation, the lingering after-effects of a pandemic, massive disruptions to shipping and factory operations. All these factors (plus more!) have made burnout and employee disengagement at an all-time high, at every age in every industry.  Maybe you've noticed the lack of connectedness within your business or the weak and monotonous work culture that has somehow permeated your business. Not only does this create overall low morale, low-profit margins but makes keeping your best people. When things gets tough, people will always reasses and look at everything with a fine tooth comb and take a look at what is important [...]

“Here’s my two-week notice.” "I'm retiring" "I'm moving away!" Familiar phrases business owners of all caliber (unfortunately) are used to hearing. Life happens and people come and go, that's natural and inevitable. This means your business should be equipped and designed to handle when life does happens, because it always does. So imagine this: A beloved long-term employee is finally retiring, they have always been a star employee and knows your business almost as well as you do. This employee's tenure and wealth of knowledge is undoubtedly the combination of the employee's merits and your leadership. But what happens now? [...]

Imagine this: You have a small business and you still have time for yourself. Well, you don't have to imagine it if you systemize your business.  Whether you’re an entrepreneur that’s just starting out or a long-time business owner hoping to scale successfully, you need to systematize key areas of your business to support a ton of growth. But why systematize your business? Well, growing your business and taking it to the next level can be done sustainably — or chaotically!  If done chaotically, growth is unstable and doesn’t provide consistency, making for unhappy customers and employees. Often, a business [...]

Information overload is inevitable for your business - whether a customer or an employee. No one will know your business like you do and we tend to forget that (and that’s okay!) Let’s add into the mix that everyone has different learning styles. Some people learn better watching a chef cook on TV, whereas others need to cook themselves to truly learn and understand the recipe. And if you’re a business owner or leader, that means some employees will learn a process with a few verbal instructions and there will be some that need that extra it of support, hand-holding [...]

SEO seems the most common marketing jargon that gets thrown around by marketing-experts and novices alike. But what really is it? Or more important what can it do for YOUR business.  There is so much moving parts in a business, particularly a small business. Let’s be honest, if Bob hasn’t paid the invoice and your supplier has some shipping issues, SEO marketing is the last of your worries. It is already intimidating for small business owners to navigate marketing. Here’s the basics so you know the ABCs of SEOs. What is SEO? It stands for Search Engine Optimisation. [...]

Managing social media can be overwhelming, to say the least. There are a ton of moving parts. But - there is no denying in a post-COVID 2022 world, that it is something most small businesses need to think about. With every hindrance and nuance that comes with social media also comes with a plethora of reasons why it’s great:  It can create an emotional connection with customers and establish customer loyalty.  Social media creates social proof credibility in consumers’ minds, especially if your target demographic is on the younger end of the spectrum. It will elevate your company, [...]

Email marketing can help you foster better customer relationships and increase sales at an affordable cost. In 2021, it was reported that email users (or those who had email) exceeded 4 billion, with the predicted user growth rate to be 3% or around 100 million more each year in 2022. Interesting right? Well here’s a summary of other email marketing statistics for 2021-2022: 89% of email marketers use newsletters. More emails were opened on mobile (37%) than on desktop (30%). Nearly 47% of email users open commercial messages via Gmail. Marketers send the most emails (22.2%) on Thursday. The [...]